mapping the user

			mapping the collection
		

			mapping the user
		

interfaces collection

		

Or copy and past this link
https://miro.com/welcomeonboard/zUxCv5TeCM5EHbpgX2m2JNELpFWYxkamRPToLhaeLPE44KldirBq91fWT61jK2Z0

Loves beer

Always sleeping in class

Populair on social media

Pissing in public

Alcoholic

Drugs addicted

Agressive

Unhealthy lifestyle

Out of control

Waisting time

Acting inappropriate

Doesnt care about the world

Taking risky actions

Loud

Caring about their appearance

Too self confident

Stealing and destroying stuff

CLICK HERE TO SEE THE KNOLLING

Photographer, Travis Huggett -
Last night at the bus stop

Photographer, Richard Hooker - By the bus stop

THE BACK SEAT LOVER

Left picture: Jonas Golfeto - Photographer - a dream travels by streetcar

We already made our target group smaller by choosing the party people on a night bus. We chose party people, because the bus is only riding on friday- and Saturday night. But there are still lots of different party people on the night bus. Here is an overview SOME of them...

(SILENT) SLEEPER

THE STILL WAY TO OVEREXCITED PEOPLE TO BE ON A NIGHT BUS

THE PEOPLE WHO THINK THEY HAVE TO ENTERTAIN THE WHOLE BUS

OVER-DRESSED

These people are most likely seen in the early hours, or at the end of the night. They hide in the corner and only see each other. Their new love blinds them from the chaos around them.

FASTFOOD LOVER

Left picture: Photographer, Maciej Dakowicz

Right picture: Photographer, Maciej Dakowicz

Instagram: quirkyldn_

These people are most likely seen in the early hours, at the end of the night, or maybe they didn’t even make it to the club. Similar to the back seat lovers in being blind to the world around them but alone… The debris around them might give you a few clues to the story of their night, a few bottles? Maybe some food? Hopefully they don’t miss their stop.

The perfect end of a night out is fast food, that’s why fast food and night buses go hand in hand. The bus driver is not always a fan of these fast-food lover’s calling card. A pile of half-eaten wings topped off with a limp slice of doner. That’s why these people try to hide their food when they get in the bus. For example a few chicken wings hidden in their wallet…

Instagram @roos.adventures

Its late and people are on their way home, From somewhere in the bus you can still hear over shouting, laughing or yelling. These are “THE STILL WAY TO OVEREXCITED PEOPLE TO BE ON A NIGHT BUS”. They can have a whole range of emotions but need to be calmed. Others are thinking “shut the f˜ck up”. You can probably make out their whole conversation.

For anyone who has ever told a joke and seen it fall flat, watch this joker give it a second shot on the night bus. Everyone’s drunk, standards plummet and that last glass of wine just sent their confidence levels through the roof. They give their best shot at the comedy and if it doesn't land, No one will remember anyway.

This person is not supposed to be in this bus. They normally would take a cab. But something went wrong that night and they ended up in the bus with all those “nasty” and “poor” people. They disinfect the chair before they sit down and don’t want to touch anything.

There are a lot of different characters on the bus, and people can fall into multiple categories. Some are based off of stereotypes and others parts are true. What makes all these people similar and connects them all is that they all want to have fun, most are drinking alcohol, and the interface should engage with them in a fun way which can keep a good mood in the bus. The bus travels quite far so people on it mainly come from suburbs and out of town.

By Linus and Britt

MAPPING THE SELF AND THE OTHER

200 SIGNS

Britt

Elsa

Our creature of the night is someone who loves to party all night and is taking the night bus on the way home. This person is a student and is between 18 and 25 years old. They live in a neighborhood just outside of Rotterdam. They go out to have fun and forget about their problems for just one night. They want to have as much fun as possible.

TARGET GROUP

KEYWORDS

• Causing trouble
• Easily distracted
• Sleepless
• Music lover
• Festival
• Young
• Care free
• Happy
• Social
• Hungry
• Escaping
• Energetic

NEW NAME

Ideas:
Partier of the bus, partygoer of the nights, party traveler, party's, party no-bob, Nighty Nodder, Nighty Native, Nighty Napper, Night out buses, always Bob, Forever Bob, Party Passengers.

Conclusion:
We chose PARTY PASSENGERS as new name for our group. We like the double "p" in it. And it is also describing our group very well.

		First attempt
	

		Maraya Ivanova 
	

		Elsa Veldhuijsen
	

		Linus Löhlein
	

		Britt Rozendaal
	

		Second attempt
	

		Britt Rozendaal
	

STEREOTYPES

First we made these stereotypes. After the lesson we remade them (the part on the right). We were to must focused on party people and not enough on party people in the night bus, so we also made types for party people you can find on the night bus (see the last part of this page, right above the conclusion).

STEREOTYPES BRITT

Everybody in this group has a bottle of alcohol hidden in their bag. It doesn’t matter which kind of drink it is, as long as there is alcohol in it. They try to make the bottle as big as their bag, because the more alcohol the better. I mean, can you imagine one minute without alcohol?

Revisit the first exercise (mapping of you & the other). What are the assumptions you (still) have about the ‘user group’? How were they debunked or confirmed?
Confirmed: I still think that most of the party people on a night bus are young people and/or students. They like alcohol, otherwise there will be someone who wants to be the BOB.
Debunked: For everyone it is easier to talk to other people when they are drunk, so the social part is debunked. I think they are not not necessarily poor, but they just don’t want to spend money on transport. And of course not everyone sees the bus as an afterparty.

Write down your personal interest in this group? What are you curious about? How do you relate to this group (positive of negative); do you want to be part of it, do you admire them, are you more negative about them?
I mean, who is not in for a party? So I like the “we just want to have fun” vibe. But I’m not sure if I want to be related to the night bus. This is probably not the funnest part of the night. I’m wondering how you can make the night bus more fun for them.

Which existing stereotypes have you found about your group? Describe them.

At the end of the night this group of people is so tired that they can sleep everywhere.. in the middle of the street or on top of the poles of the bus.

They see their phone as an extension of their arm. They see it as part of their body. Every funny moment has to be captured in a picture and shared on their social media.

They don’t care about their reputation anymore and their common sense is completely gone. If they have to pie they do it.

Those people are wild and that is how they look at the end of the night. Girls have lipstick all over their face and some guys may lost some parts of their outfits.

Fragmentation and Fetishized: Which objects (e.g. food, products, clothes, part of the body) are used to stereotype with? Where did you find them? In which shape, form or media (jokes, sayings, news, tv, politics, shops, history, education,...)
I found an article in Het Parool which is telling some stories about what happend on the night bus. I can connect fast food and human shit to the stereotypes.
“Ik heb weleens een mensendrol gevonden.” Ze wist dat ie van een mens was, omdat ze geen honden in de bus had gezien. “Ik had geen zin om te wachten tot het schoonmaakteam er was. Dus ik heb een rol wc-papier uit ons rusthok gehaald, en hem opgepakt. Het was wel een mooie drol.”
“We hadden eten mee en werden daarom bij de vorige bus geweigerd,” zegt Romy. “Ik dacht: ga ik hier een halfuur over huilen in de kou? Nee, mijn eten is belangrijker. Die bus komt zo wel weer.”
https://www.parool.nl/nieuws/nachtbus-n86-naar-de-bijlmer-ik-heb-weleens-een-mensendrol-gevonden~bbdd4bca/?referrer=https%3A%2F%2Fwww.google.com%2F

Who spreads these stereotypes about your usergroup? What do you assume their intention is? Did you find examples of discrimination, ongoing conflicts, historic events or other injustices where stereotypes are used to control or overpower your ‘user group’? Which system of oppression is it part of (racism, classism, agism, sexism?
I think the older generating is spreading those stereotypes. Sometimes party people disturb the night of this older generation, that’s why they maybe don’t like them. An other option is that they want to make them look bad because they are jealous.

Have you found examples where your ‘social group’ is reversing the stereotype; using the known stereotypes and appropriating them for their own cause? (see more Hall, 5.1: Reversing the stereotype).
I am not sure if this is a good example of reversing the stereotype. But there are buses who make a real party of their night bus. If they would do this with every bus, then more people would like to take the bus instead of a cab.

		Maraya Ivanova 
	

		END CONCLUSION MAPPING THE USER

		We started with a very width group as creatures of the night. From a homeless man sitting on a cardboard until the hobbits who likes to spend their daytime in the night. After some discussions we decided to narrow down our user group by picking the people on a night bus. We thought that most of these people where night workers and partiers, but after some research we found out that this bob-bus is only riding on Friday- and Saturday night. That’s why we chose for partygoers on the night bus as creatures of the night. We named them “Party passengers”.

		There are a lot of stereotypes about party people on the bus. People see them as poor, because they take a cheap bus and live outside the city. They also use a lot of alcohol and drugs. By taking the bus they can spend more money on this. They have an unhealthy life style and are acting inappropriate by screaming, leaving trash everywhere, are agressive  and are stealing and destroying stuff. We even found an news article about people on a night bus which said that a busdriver found human shit in the bus.

		But of course not every party passenger is like this. Like said before: In the end what makes all these people similar and connects them all is that they all want to have fun. The interface should engage with them in a fun way which can keep a good mood in the bus.

TYPES OF PARTY PEOPLE YOU WILL FIND ON A NIGHT BUS

STEREOTYPES MARAYA

		1. “Everyone creates stereotypes. We cannot function in the world without them.” (S. Gilman) 

		1.1 Revisit the first exercise (mapping of you & the other). What are the assumptions you (still) have about the ‘user group’? How were they debunked or confirmed? 

			The assumptions I still have about the ‘user group’ are that they are mostly young people who study, that they mostly smoke cigarettes, that they live outside the city that is why they do not take their bicycles rather take the night bus to go to the centre of Rotterdam and that they do not have much money and cannot afford to pay a taxi. The first three assumptions turn out to be true as usually younger people party at night, as well as sometimes the reason behind starting to smoke turns out to be because it is easier to socialise and thirdly, we, as a group, had a look at the route of the night bus and mainly the routes lead to the end neighbourhoods. However, the last assumption turn out to be a stereotype because you do not have to be less wealthy to use the night public transport, you might want to be together with your friends while travelling to the party or want to travel as a group via a transport.

		1.2 Write down your personal interest in this group? What are you curious about? How do you relate to this group (positive of negative); do you want to be part of it, do you admire them, are you more negative about them? 

		 	I am curious about three things: How they keep up with their work for their projects and homework for their universities/schools?; How is their sleeping schedule?; Why do they prefer the night bus? This is mainly because if I do not sleep well within a few days I am starting to work really slow and as well I am starting to fall behind my schedule for the university. I really admire the freedom those people allow themselves to really leave the work behind, even though unfinished, and just go out to have their own time. Partying really makes you feel different because for this night you stop to think about all the work you have to do, all the problems which you have and just let yourself feel happy, free and enjoy it to the fullest. However, I do not understand how people do this every day or for a few days in a role. Don’t you get bored and worried at some point about what you will have to do for your study? That is why I am curious how they cope studying and partying at the same time without falling because it is something I would like to try for myself.

Signifiers that stereotype: Objects and their meaning 

1 Which existing stereotypes have you found about your group? Describe them.

		Elsa Veldhuijsen
	

		The party people tend to drink a lot of alcohol. Sometimes they reach serious amounts of alcohol which are uncharacteristic for a young organism. They become so used to drinking that they start to do it whenever they have time, even at home while being alone.
	

1.1 I think my assumptions are confirmed. I’m pretty familiar with this user group myself, so most of the stereotypes I took from my own experience.

1.2 I don’t really like this user group. They are too loud and extravert for me.

2.1 Popular on social media, I didn’t really thought about that before. Though, I’m not sure if that is true.

2.2 Alcohol, drugs, cigarettes, Döner, frying snacks, fancy clothing.

3.1 Media and the elderly. They want to give the user group negative attention and just simply put them away as bad behaviourists.

3.2 Not really a great reversing, but the user group is having a great time with their friends and other people who are in the club (and drunk).

		Older people tend to think that if you regularly go to the club or just partying somewhere outside, you definitely are taking drugs. That is mainly because they do not see how else will you be able to be awake for so long and have energy, barely sleeping during the day. Moreover, the fact that you are outside on the streets, on the bus, etc. is a sure sign of a drug addict. 
	

		That is another stereotype which mainly older people tend to have as a stigma for people who party. They think that if you are in the university or at school, you have to always study.If you regularly go out partying, then you definitely are going to fail. They do not understand that if a person is not taking rest sometimes, he can have a burn out and the fact that he has studied so much is going to evaporate. 
	

		It is common people to think that partygoers tend to be inappropriate on public places as they behave like hooligans, behave disrespectfully to older people and are rude. That they are likely to allow themselves to succumb to their sexual outbursts.
	

		The party people are seen as having unhealthy lifestyle as they eat fast food mainly because during the night the fast food restaurants are open. Moreover, because they drink a lot and smoke a lot of cigarettes. Not only this but because they party all night, their sleeping schedule is changed and sometimes leads to healthy issues as your immune system starts to not work properly. 
	

		2.2 Fragmentation and Fetishized: Which objects (e.g. food, products, clothes, part of the body) are used to stereotype with? Where did you find them? In which shape, form or media (jokes, sayings, news, tv, politics, shops, history, education,…)

		The main objects the partygoers are stereotyped with are alcohol, cigarettes and being lightly dressed. Once again the older generation is stereotyping all the girls going out at the club by their revealing clothes which barely cover some of the parts of their body.

The effect of stereotypes: Power and discrimination

1 Who spreads these stereotypes about your user group? What do you assume their intention is? Did you find examples of discrimination, ongoing conflicts, historic events or other injustices where stereotypes are used to control or overpower your ‘user group’? Which system of oppression is it part of (racism, classism, agism, sexism?

		It is well known that there is a lot of miscommunication between generations and those stereotypes are an example of this. Mainly older people tend to spread stereotypes about young partying people because they do not understand the fact that the world is changing. However, it is also common that older people are 'forgetting' what their own young years went and whenever you ask them if they have never been young and why they do not understand, they start to explain themselves that the times have been different and much safer, that they have not done any stupid or bad things. 

2 Have you found examples where your ‘social group’ is reversing the stereotype; using the known stereotypes and appropriating them for their own cause? (see more Hall, 5.1: Reversing the stereotype).

STEREOTYPES MARAYA

Stereotypes

Target group

FINAL MAPPING USER